Does My Bay Look Big In This?
In pre-COVID times, making a client visit, nationally or internationally, was an easy and quick decision that proved very helpful in developing a working relationship. Especially if you are trying to sell a concept that is not easy to visualize or demonstrate, even then, it could often entail patchy translation, unfathomable gesticulations, hand sketches, pacing up and down and making chalk marks in the road.
However, we have had to reinvent ourselves to meet the new challenge of predominantly desk-based sales. Also, customers want to have an unambiguous understanding of what they are buying into. They are the Insta generation, and a standalone graphic representation is not good enough to demonstrate the impact of size and knowledge of how our systems will fit into their working constraints.
So, realistic photo images are created using two or three client pictures of the area from different angles. The equipment is scaled correctly, and the light is angled to match the picture. In many cases, planning permission may be required if it is near the boundary. This also gives a positive impression to non-industrial review committees with little or no comprehension of the client’s challenges. The difference between these and rendered designer graphic scenes is that they encompass reality, not the architect’s ideal vision of what normal should be.
